We hope to teach you effective ‘guerilla’ marketing tactics to help boost your own SEO rankings, first page placements and click through traffic. As we all know its about how easy it is to find you and how many people buy or contact you through your service. So be prepared to learn the secrets that others aren’t willing to share.

Navigation

Author dustinc

Never, ever link to the page you’re on

Remember, navigation tells a story. When the user mouses over a link and that trusty pointer hand appears, that says: “This is a place you can go. Click me to go there now.”

When the user clicks, their expectation is that click will make something happen or take them to a new place. If that does not happen, that’s a bad experience and the user is filled with doubt and uncertainty. Your site’s trustworthiness just went down a notch.

Show where you are

In practical terms, this means that when a user is on the main page for a section (awesomeness.org/section), the global navigation element that had been linking to that section should be unlinked and visually highlighted so that, at a glance, you can tell where you are.

Then, when the user drills down to a content page within that section (awesomeness.org/section/page), the global navigation element for that section should go back to being a link (because now the link has utility), but it should not go back to looking exactly like it did on the home page (because now you’re in that section).

Think before you link

If you were considering nominating me for Captain Obvious after the last two guidelines, you’re gonna love this one. Just think about every link in your global navigation. Ask yourself, “Will users really need this link every single time they visit?”

Just because you’ve decided to give a page a top-level directory does not mean it has to be represented in the global navigation. And if it is, what you’re communicating to the user is: “This thing right here is absolutely integral to this site and what you can do here.”

So choose wisely. Think of everything in your global navigation as describing your site. Make sure it tells the story you want to tell.

CommentComment

You must be logged in to post a comment.



© 2008 Blogging for SEO
Design by USA SEO Pros