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CSS Improves SEO

Author dustinc

So, you’ve researched your meta keywords. You’ve kept them to no more than three phrases per page. You’ve focused the title, meta description, and H1 tags to the keyword sets without going overboard. Your code is lean and mean—no crummy JavaScript or tables. You’ve gone content-crazy and have a respectable mass of content constantly refreshing on your site. You have a juicy site map. You’ve done it all. Or have you?

Relax, there’s always room for improvement with SEO.

It’s generally accepted that search engines place higher value on the code closest to the top of your HTML, and some may only read part of the HTML document. Most Web pages have plenty of code before the main content, usually the links that form the main navigation of a site.

Unfortunately, moving content above navigation code often makes things difficult to display well, for all but the simplest of layouts. What if you have, say, a header navigation scheme atop a two-column layout?

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