Lorem Ipsum - just not enough anymore
Writing good content isn’t easy; a challenge that is only exacerbated by the hyperlinked nature of the web. What does good content look like? Good content is varied and rich. Rich content is written using elements beyond paragraphs such as bulleted lists, numbered lists, glossary lists, hyperlinks, emphasis, citations, quotations, pictures, pull-quotes, and data tables. Lorem ipsum, as-is, neither explores the design of these elements nor encourages their use.
In case you couldn’t already tell, I’m advocating putting together new standardized dummy text, a richer dummy text, “Lorem Ipsum 2.0” if you will. Content changes and the design and implementation should be ready for it. After all, the results should end up being creative commons licensed. We, the industry, need to get started on this right away.
