Blogging for SEO

With the rank checking and content writing I’ve been doing lately, I’ve only really paid attention to the one that was doing very well on a former account. A particular URL for how to rank on the first page wasn’t doing as well as one of its predecessors. A quick add to StumbleUpon and an add into del.icio.us, and a bit of promotion should help it along just fine. Lately content writing has come down really well in terms of moderation and execution, but the process is quite lengthy. Adding a lot of time where we used to be able to work on design. While design is still being covered, the work with content is of the utmost importance. Just wish it wasn’t so very long.

The best thing happened to us this week. We were told to start mirroring our clients websites. At first I was taken back. Consudering the fact that you can hardly call some of our clients websites sub-par. A much worse word would be needed to give the full description of some of these websites. They make me cringe just looking at the lack of css and the potential for causing sever cases of “color blindness”.

Even though I started on this off foot, I soon found that it was more interesting try to mirror their websites than make my own. Sure, making my own websites was quicker, but when attempting to mirror their websites I find that I will have many obsticals in my way, and I will have to hurdle over them or dodge to the side or slide underneath. This has been a fun week, and I hope to enjoy more mirroring websites next week.

This is a great example of what I was talking about above. It is; however, an excellent insurance company and the design took alot of thought. I ended up making unique ID’s for each link and replaced the links with images in the CSS.

I have found a great method for writing content. Everyone has their own particular way; Darrell, for example, will simply load the key words onto his page and pull them up when needed. I normally have a notepad aligned on the right side of the page. I start from the top of the list and go down, writing sentences that are based around each word as I go down. Then, when I am done. I will re-read the content and fix the many gramatical errors are made. This seems to be the fastest way for me to write content. Also, it is important to added non-keyword enriched content somewhere between the keyword enriched sentances. This addes more volume to the content, and helps to un-jumble the content.

An example of a site with great content can be found here.

There are times when I feel absolutely frustrated and scared at the same time.  I worry about having limitations.  Whether it is my math skills or my creation skills, I worry about that brick wall.

I always try to stretch myself a little bit more when I do a graphic/design.  I try to go that extra step - research what’s ‘hot’, look at tutorials to try new things, etcetera.  And yet, there are times when I feel absolutely behind.  I feel that anyone could have done that better, and that perhaps my skills are taking a turn for the worse - or just not improving.

When this happens, it is good to take a moment and clear your mind.  I try to tell myself that there’s still plenty of time to improve, as long as I continue to put in a conscious effort to DO it.  Sometimes it’s a matter of giving yourself your own psychological coaching, I suppose.

I’m over the shock of the protocol change it actually freed up my design skills and made me work on the  <!–[if IE]> tag. Seo is all about rankings so if a page with nothing on it but hot pink text, no images, no code received the best results then that would be the best way to do it. Take every new situation as something new to learn and add under your belt to make you a better troubleshooter.

In the life of an SEO tech new challenges are presented daily. I finished 2 accounts one was a normal mlm and the other was a regular client account. For the first time the normal mlm was harder and took longer because trying to match the basic design of just a couple pictures and text to our templates proved to be a time consuming (yet fun) task. Where as the regular client account you copy the website not just a psd screenshot. How quickly things change.

Just yesterday we’re taking into account that we need to make the sites we make look more like the clients site. As technologically inclined people, this made our minds ache because some sites that clients originally have are just painful to look at. Like two sites I recently had touched. One for custom woodwork in Minnesota and another for Arizona electronic safe installation. For the client in Arizona, I’m actually proud of myself for being able to mimic it and deviate from the norm on how the format of the sites are. Really strangely proud. As you may or may not know, design counts for very little in terms of SEO. This is more to make the client happy. Too big of a deviation from their site may make them iffy about everything. Or even scared. So I guess if it makes the clients happy, it should be done.

So, you’re working on content for a client like, say, “Luau Motors” (not actual name, but let’s run with it).

What sort of approach do you take?  Do you go with a straightforward approach to your content, or do you try to go for something more lively?

When writing content for a client, always remember to keep their needs in mind.  If they’re selling cars with a name like “Luau”, you might want to keep the language jumpy and energetic.  If it’s a mortuary, it should be more serious and tender.

Bearing in mind what your client sells and how they push it themselves, you’ll always want to match that same tone in your own content.  That way, you know that the client’s prospective customers, as well as the client themselves, will be happy with the work produced.

I have been having problems with New prodjects where the keywords will not show up on the linking on the side of the page. Obviously I have not submitted these sites yet, and won’t until the keywords correctly populate. But, it is a very odd problem, in that some new prodjects that are newer than the ones I work on are propagating correctly. The website is a pretty decent money making website. I just wish it would work correctly so we can get some high rankings for them soon.

Today is my first time in a few months that I have blogged on here, so be forgiving. There have been some interesting things that i have learned about seo since the last blog. Most of the time i was gone i was running a rank checking program called Advanced Web Ranking (AWR). This thing sucked. It was java based so it was a constant pain in the …. oops sorry went alittle to far with that. But i was able to see how the work that i do here in seo pays off. The more work i put in a site the better the rankings it will have. Also proved the age old saying in seo “content is king” is actually true. I learned patterns of time+keyword rich content=HIGH RANKS.  Well that’s it for right now talk to you next time around.