A War of Words.

Hmm…what to type…what to type…

Ever feel like that?  You have no idea what to write and, when you do eventually figure out a topic, how to write about it.  Particularly when it comes to SEO, where your livelihood depends on your exceptional linguistic craftsmanship with the English vocabulary.

In other words, your wording.

This brings up a point:  Keep it simple.  The worst thing you can do to a client and their potential customers.  Confound the heck out of them to the point where thay haven’t the foggiest idea what it is your client does.

Choose your words carefully.  Stay simple.  You can still stay creative without the large, flowery wording.  Besides, you may have SEO work for a global client who–guess what–may have customers that aren’t native English speakers.  And that craves wary walking.

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