Bling!
If you’re ever faced with the problem of not being able to find anything on a client’s site about what they do (as was the case with a site I did for a jewelry designer in California), get on the tubes and research your guts out!
And never, EVER just rely on one source for your info. Make sure you double-check your facts with another credible source before setting your content in stone. There’s nothing worse than writing something and having your client tell you that you’ve got their business or their products all wrong. That’s uber-embarrassment.
