Content Help Tip
Increase Search Engine Rankings and Traffic
Though there are plenty of phrases people still don’t search for, your chances of receiving organic search traffic increase exponentially, based upon the quality of your copy. For the interactive marketing company, it can feel like pulling teeth to convince some companies to seriously consider copy changes or additions to their site. Perhaps we, as an industry, need to do a better job of communicating the necessity, because quality content is absolutely critical to achieving top rankings for competitive phrases. Pictures and graphics don’t equate into words, unless you’ve added the appropriate HTML tags to them. Even then, tags are no substitute for actual text in the body of your site.
Think of this way: each search engine is programmed and designed to crawl each site in a manner similar to a human. Information is stored and viewed as more or less important based upon what a human is most likely to consider important. You can have the best META tags in the world, but search engines reward Web pages where the tags match up with the page’s copy.
