Do, or Do Not.
When it comes to SEO writing, less is not more. In fact, more is more.
Yes, yes, I know, “But SamRam, you’re stating the obvious, yes-no?”
Yes. And no.
Yes, you do want to be as informative as humanly possible. Yes, you do want to be as concise as possible. Yes, you do want to be as relevant as possible.
No, you don’t want to be underwhelming in the amount of content you write.
More is more. Keep going. Write your weasley authorial guts out. Don’t think, just type! DO IT!!!
OK, that’s a bit much. Let me retract that.
What you want to do is strike a happy medium between length and readability. You want to keep your SEO content running in the right direction. If you have to pad it up, do so with relevant content. Avoid putting information in your content that has little to nothing to do with your client’s product or services. Don’t spend five paragraphs talking about the geography of Ottawa or the migration that humpback whales make. Unless, of course, your client’s business has to do with map making in Eastern Canada or whale watching. Then, yes, those are perfectly acceptable. Otherwise…no.
SEO writing isn’t just about putting keywords and key phrases into a readable form. It’s also doing it in a way that makes the actual content around the keywords entertaining to read and informative while not skimping on length.
Speaking of which, I think I need to wrap this blog post up. It’s getting a bit lengthy.
