META Discription Tag
While many feel that metadata (META Tags) are of little relevance in today’s SEM environment, I like to think otherwise.
The META Description Tag was designed to be an integral part of page development and document identification.
When dealing with the <head></head> section of your document, there are three pieces of metadata that I make mandatory on most pages that I develop; charset, description and keywords. I’ll talk about the META Keywords Tag in another topic (don’t obsess over this one, but don’t ignore it either).
The META Description Tag is still an important factor in the overall equation of page development. Everything you do to that page will have an influence on something. You know, that “for every action there is a reaction” type thing.
