Ranks without meeting specifications…what to do…..???
Adding SEO content to a site that is getting good ranks is tricky as I have found out….I have come to realize over my time here that sometimes even when a site doesn’t meet some specs in SEO it may very well still recieve good ranks. This seems to be true in cases of small business in rural areas. Working on Roberts Mechanical an Air Conditioning and Heating company in Utah got handed to me as a rework. While rewriting the content I looked through the rank reports to see what keywords seemed to be the problem. Ranking were on the rise but this clients site did not meet the total content words required. So what do you do, I found out that if a clients site is climbing in ranks leave it alone till you need to rework it, it is not good to mess with content that is ranking by changing it, more than likely it will fall in ranks.
This is all that I have concluded to so, I rewrote the content but did not change it yet, I will wait and see in a few weeks to see what the ranks do……
