Comments on: seo and what does it do http://www.blogging4seo.com/seo/seo-and-what-does-it-do/ SEO Information and News Fri, 10 Feb 2012 05:19:31 +0000 http://wordpress.org/?v=2.3 By: visual77 http://www.blogging4seo.com/seo/seo-and-what-does-it-do/#comment-3 visual77 Sat, 13 Oct 2007 04:41:29 +0000 http://www.blogging4seo.com/seo/seo-and-what-does-it-do/#comment-3 While it is true that a site can only rank for the keywords it has in it's content, good SEO goes well beyond that. A site can't get solid rankings purely on it's own, but an interlinked network of sites can move their way through search engines fairly well. Google's algorithm, while jealously guarded, is highly suspected to have a good deal to do more with who is linking to you than what you say. For instance, let's say you're a banking related website and you've got 5 other pages linking to you. Those 5 links will each help you gain ranks in their respective ways(which depends heavily upon what the page linking to you said), but they will weigh differently depending on who they are. If one of those sites was Chase Bank, linking to you in a <a> tag that mentioned banking, you'd have a higher score than if some geocities site on Evil Dead or GameFAQs.com, a videogaming site, linked to you in banking <a> tags. So...to do the best kind of SEO work, a site not only needs to do a good job of content on the subject at hand, but get recognized and linked to from established sites with good scores in their fields. On top of that, updating content helps quite a bit, but that's a whole other subject for a whole other time. While it is true that a site can only rank for the keywords it has in it’s content, good SEO goes well beyond that. A site can’t get solid rankings purely on it’s own, but an interlinked network of sites can move their way through search engines fairly well. Google’s algorithm, while jealously guarded, is highly suspected to have a good deal to do more with who is linking to you than what you say.

For instance, let’s say you’re a banking related website and you’ve got 5 other pages linking to you. Those 5 links will each help you gain ranks in their respective ways(which depends heavily upon what the page linking to you said), but they will weigh differently depending on who they are.

If one of those sites was Chase Bank, linking to you in a <a> tag that mentioned banking, you’d have a higher score than if some geocities site on Evil Dead or GameFAQs.com, a videogaming site, linked to you in banking <a> tags.

So…to do the best kind of SEO work, a site not only needs to do a good job of content on the subject at hand, but get recognized and linked to from established sites with good scores in their fields. On top of that, updating content helps quite a bit, but that’s a whole other subject for a whole other time.

]]>