Web landing pages: Required for search engine marketing
Make the landing page copy short and the graphics simple. The landing page is a place to deliver a simple message and drive your prospect to respond to your offer. Don’t try to do too much.
Create the page with your company’s look, feel, and tone. A landing page is an extension of your company branding, so it must adopt the same voice, tone, and style as the rest of your site.
Write from the prospect’s point of view. Think carefully of who will be visiting the landing page, and write copy for that demographic. You want visitors to feel that the page speaks to their problems and that you have a solution for them.
A landing page is communications, not advertising. Landing pages are where you communicate valuable information. Advertising gets people to click to your landing page, but once a prospect is there, the landing page should focus on communicating the value of your offering to the buyer.
Only ask for necessary information. Don’t use a sign-up form that requires your prospects to enter lots of data—people will abandon the form. Ask for the absolute minimum you can get away with—name and e-mail address only if you can, or perhaps even just e-mail. Requiring any additional information will reduce your response rates.
Don’t forget to follow up! OK, you’ve got a great landing page with an effective call to action, and the leads are coming in. Great! Don’t drop the ball now. Make certain to follow up with each response as quickly as possible.
Information taken from WebInkNow
—————-
Listening to: Chevelle - Safewaters
via FoxyTunes
