What’s the Point?
I can’t stress this enough.
For the love of all that is good, make sure the most important point of your SEO content is first!
Tell the reader who the company is and what they do within the first two sections! Otherwise, you’ll lose your reader and your client will lose a potential client.
Think about this. If this were a novel, and it took half the book for you to find out what the heck was going on, wouldn’t you lose interest by the third chapter or so? (Well, maybe with the exception of “Black Sun Rising”, but that’s a blog post for another time).
You want to hit your reader fast and hard. Make your point. Tell them about your client rather than dancing around it creatively. Your readers want the information in the first few seconds of browsing, not five minutes in.
